Segmentintensitätsmatrix

Segmentintensitätsmatrizen sind die Schlagzeilenzusammenfassung aller von den sensation.io Feedback Stories erfassten Teilnehmerdaten.

Emotion Map-Daten eignen sich natürlich für die Segmentierung von Quadranten. Die Intensitätsdynamik berechnet sich aus Beobachtung: Wie kam der Teilnehmer zu seiner Entscheidung? Die Intensität wird in drei Typen unterteilt:

Überzeugt: Der Teilnehmer zeigte keine Anzeichen einer Quadrantenabweichung, der Ausdruck war schnell und einfach.

Durchdacht: Der Teilnehmer zeigte Anzeichen einer Quadrantenabweichung und brauchte Zeit, um eine Entscheidung zu treffen.

Zögerlich: Der Teilnehmer zeigte beide Quadrantenabweichungen und veränderte die Ausdruckswerte mehrfach, bevor er eine Entscheidung traf.

 

Smart Cities

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Adopter: Feels a personal direct benefit from widely available smart city innovations.

Believer: Feels a personal benefit from a limited roll out of smart city innovations.

Doubter: Does not feel much benefit from smart city innovation even though there is a good availability.

Rejecter: Does not feel much benefit from the limited rollout of smart cit innovations.

Digital Services

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Advocate: Digital Citizen services have value for the participant and they are likely to recommend their use to others.

Believer: Digital Citizen services have value for the participant but they are not ready to recommend their use to others

Enthusiast: Digital Citizen services have some value for the participant and they are likely to recommend their use to others

Rejecter: Digital Citizen services have some value for the participant but they are not likely to recommend their use to others

Privacy

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Advocate: The participant feels that they get a good deal in exchange for their data and they want to share more.

Believer: The participant feels that they get a good deal in exchange for their data but they wish the y could get the same deal for sharing less data.

Contributor: The participant is unsure that they get a good deal in exchange for their data but they are happy to keep on sharing.

Rejecter: The participant feels that they do not get a good deal in exchange for their data and they are unwilling to share more.