citizen.e January Release

App

Version 2.2 release includes:

Updated questions, we’re now measuring something we call city well-being.

Local aware sentiment tags down to neighborhood level.

Advocate program, a way to incentivize influencers to spread the word.

Localization - English, German, Polish, Swedish.

Website

Relaunched website highlights:

Content for three stakeholder groups: leaders, advocates & citizens.

City sentiments tool, live exposition of a subset of our data on the website.

Data

Our sentiment analysis tool for customers and advocates.

Based on the google app framework, it’s extensible and easy to use.

 

Stakeholders

Leaders

Who are leaders?

City representatives, Media.

What does the app do for them?

  1. Sentiment research on the local topics important to cities.

  2. Sentiment research on our key indexes: city well-being, smart city innovations and trust.

What do they get?

City Sentiments, Sentiment Analysis, Monthly Insights.

What are leaders to us?

Our target customers.

Understanding the city-citizen bond depends on a clear view of citizen sentiment.

Citizens

Who are citizens?

You & me. The uber driver, the teacher, lawyer, checkout assistant, bank teller, waiter, nurse, plumber. Everyone is a citizen

What does the app do for them?

  1. Gives them a voice.

  2. Gives them a way to understand themselves and how they compare to others.

  3. Have a little fun.

What do they get?

City Sentiments.

What are citizens to us?

Participants, they create the data we need to acquire customers.

Advocates

Who are advocates?

Citizens with substantial social reach either through a large social following or as curators of a presence on Twitter, Facebook or Instagram.

What does the app do for them?

  1. Sentiment research on their own questions.

  2. Revenue per acquired participant.

What do they get?

City Sentiments, Sentiment Analysis on their own questions.

What are advocates to us?

Partners helping drive citizen participation.