Segment Intensity Matrix

Segment Intensity Matrices are the headline summary of all the participant data acquired by the sensation.io Feedback Stories.

Emotion Map data naturally lends itself to quadrant segmentation. The intensity dynamic is calculated from observation: how did the participant get to their decision? Intensity is broken down into three types:

Confident: The participant showed no signs of quadrant deviation, the expression was quick and simple.

Thoughtful: The participant showed signs of quadrant deviation and took time to reach a decision.

Hesitant: The participant demonstrated both quadrant deviation, changing expression values multiple times before reaching a decision.

 

Smart Cities

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Adopter: Feels a personal direct benefit from widely available smart city innovations.

Believer: Feels a personal benefit from a limited roll out of smart city innovations.

Doubter: Does not feel much benefit from smart city innovation even though there is a good availability.

Rejecter: Does not feel much benefit from the limited rollout of smart cit innovations.

Digital Services

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Advocate: Digital Citizen services have value for the participant and they are likely to recommend their use to others.

Believer: Digital Citizen services have value for the participant but they are not ready to recommend their use to others

Enthusiast: Digital Citizen services have some value for the participant and they are likely to recommend their use to others

Rejecter: Digital Citizen services have some value for the participant but they are not likely to recommend their use to others

Privacy

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Advocate: The participant feels that they get a good deal in exchange for their data and they want to share more.

Believer: The participant feels that they get a good deal in exchange for their data but they wish the y could get the same deal for sharing less data.

Contributor: The participant is unsure that they get a good deal in exchange for their data but they are happy to keep on sharing.

Rejecter: The participant feels that they do not get a good deal in exchange for their data and they are unwilling to share more.